Our Legacy
Make your pappy proud.
Brent “Pappy” Brawnson Sr. · Founder · 1931 –
In 1958, a man with a copper kettle, a pickup truck and a powerful thirst brewed the first batch of Brawndo in his barn and sold it off the tailgate. He sold it out of that truck for thirty years. He never took a day off. He never took a loan. He never took no for an answer, mostly because he could not hear very well.
- 1958Pappy brews the first batch in a copper kettle and sells it off his tailgate. The can that started it all.
- 1977Intoxicating Hydration. Pappy brews Brawndo Draft in the bed of his truck: the world’s first electrolyte beverage with 14% alcohol. Legal in Texas only. It got around anyway.
- 1979Brent Brawnson Jr. takes over the company. Then the town. Then the state. Pappy keeps the truck, and the Draft recipe.
- 1987Brawndo goes public on the New York Stock Exchange. Brent Jr. buys every competitor that answers the phone, and two that do not.
- 1994Brawndo becomes America’s #1 beverage. A small company called Kamikaze is founded. Nobody notices.
- 2003Brawndo replaces water in eleven states. It’s what plants crave.
- 2019Brent Brawnson III is named Chairman. And Chief Visionary.
- 2026Brent III offers to buy Kamikaze Pharmaceuticals. It is the first time anyone has told him no.
A letter from our Chairman and Chief Visionary
Brent Brawnson III
People ask me what it’s like to run the company my grandfather started with a copper kettle and a pickup truck. I tell them it’s humbling. Then I tell them about my ideas.
My grandfather built Brawndo with his hands. My father built it with his mind. I was born with both, and I have been told many times, by a great many people who work for me, that I am a genius.
Since taking the helm, I have personally invented Brawndo E, personally approved Brawndo Zero, and personally phased out water. I have also learned that every great leader faces doubters. Mine are in Lubbock, and they are rats.
Pappy always said, “Make your pappy proud.” I think about that every day. I think he would be proud. I have not asked him.
Brent Brawnson III
Chairman and Chief Visionary
Investors
NYSE: BRWN
$2,418.06 ▲ 0.8%
- $1.9Tmarket cap
- 3generations of Brawnsons
- 2titles for the current one
Corporate statement
On Kamikaze Pharmaceuticals.
“We made them a fair offer. They said no. That’s fine. We didn’t want them anyway. Brawndo has never needed science. Brawndo has electrolytes.”Brent Brawnson III, Chairman and Chief Visionary